Knorr stock cubes were invented a hundred years ago. Since then, they’ve not changed much and sell in their millions. But Knorr wanted a ‘big idea’ to bring new attention to these humble cubes.
THE BIG IDEA: 3D FLAVOUR
…and they loved it. A 3D TV ad, interactive YouTube channel, press ads that come with stereoscopic glasses, banner ads online and on billboards, experiential 3D activities, augmented reality fun, and a 3D mobile app… the lot.
Here are some of the bits that helped sell in the idea…
Client: Knorr
Roles/Responsibilities: Creative direction, art direction and design